Start your company on the road to a successful CRM initiative and learn how to avoid the pitfalls, risks and high failure rates associated with traditional CRM implementations. Gartner Group's Research Director Joe Outlaw reviews the top business risks around CRM and provides recommendations for CRM success. Fujitsu Technology Solutions shares their CRM selection process and describes how they were able to implement a complete salesforce.com solution in 30 days.

Learn how to improve the effectiveness of your marketing programs, deliver more profitable campaigns and tie real revenue to your marketing investments. Gartner VP & Research Director Michael Maoz reviews best practices for marketing automation and examines online CRM solutions. TradeCard discusses the benefits of their salesforce.com implementation, including effective lead management and successful ROI measurement on their multiple global marketing programs.

Discover how to improve the quality and productivity of your customer support team. Forrester Research Principal Analyst Bob Chatham discusses how to build an online service strategy and explains how multi-channel customer service can positively impact your bottom line. Salesforce.com customer Garrett Aviation shares how they've cut response time and increased customer satisfaction - for only 15% of their original client-server CRM solution budget.

This navigable product demonstration features salesforce.com's Sales Force Automation, Customer Service & Support, Marketing Automation and Offline Edition capabilities. View this demonstration to see how salesforce.com can be effectively used by sales representatives, sales managers, marketing managers, and customer support representatives to achieve higher productivity and a complete 360-degree view of their customers.